Archive for January, 2009

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An Effective Business Card Message.learn the Secret to Making Clients Choose You Over Your Competitors

Friday, January 9th, 2009
Learn What an Effective Business Card Message Is and Separate your Business from the other 95% that Don’t Know

Are you Unknowingly designing an Inefficient Business Card

This will be one of the most outrageously significant, straight-forward lessens you will learn about the importance of an effective business card message ever.

You will learn the key purpose of a business card, what message to give that’s sure to set you apart by leaps and bounds and equally crucial whatnot to say.

You will discover the Little Secrets of an Effective Business Card message that will have your Competitors Clients Jumping over Them to Get to YOU.

Fortunately, you will also uncover the mistake that 95% of most business owners make when designing their unique business cards.

What IS the primary purpose for creating your business card? Unfortunately, we’re not sure if entrepreneurs know the real reason or usefulness of a business card!

But here is one helpful definition

An effective business card is another method of marketing your message. Your marketing message should unquestionably stay consistent on all of your advertising media i.e.

Website, print material, radio, newspaper, ads, etc…

Business Cards are an inexpensive tool that many people create to give away to prospective clients… on those cards are their achievements, honors, gold stars and successes…stuff that only interested themselves not their potential clients.

Think about it, what’s on your business card and how effective is your marketing message? Or did you erroneously duplicate what 95% of the others entrepreneurs did?

Listen while we explain the normal path most(home business, entrepreneurs) newbie’s take, if this sounds like you, then you know you are in the right place…at the right time.

Here’s how most home business owners come up with their award-winning business card, they dream up some cock-a-mamie logo, something pulled from the universe.

Then they added some glitz and glamor, looked at it as if it took 1st place at a pig picking contest.

Being incontestably impressed at their creative business card decision they then send it to the printer for approval.

It looks good to the printer so 1000 inefficient business cards are on their way

Questions: How did they decide what message to print on their card? Do they have an effective message or benefit to deliver to their clients?

Is their message saying the same identical things the other "95%" of all other business cards say? Are they running off at the mouth talking about your great product or service?

Gain the Fair Advantage by learning Essential Skills that will make your Business card 100 x more Effective than Your Contenders

Simply implement this Powerful Effective business card strategy and be on your way to the top 5%.

You will pull away from the crowd like a super sonic jet vs. a bike with training wheels.

Let’s get started!

One Last scenario


Here’s what most amateurs business owners do… look for the most elegant, unique, top-notch business card available.

Then they add what excites them about their business, product or services incorrectly thinking everyone will like what they like…(love at first sight).

Admire it and on to the printer.  Now there’s nothing wrong with beauty…however let’s not exclude brains.

Now I’m not saying don’t use any fancy paper stock, unique metal, plastic, see thru material or any of these new and effective business cards options.

But here’s what I do know and “John Assaraf Author of “Having It All: Achieving your Lifes Goals and Dreams” and a professional business coach” validates…. your message is as vitally important as your looks.

Think about this, which service you would consider, you received two business cards both from the social networking event.

Business Card #1

You are passed a business card, it’s beautiful and you even commented on the card. You’re mesmerized because it has features you’ve never seen before.

The business card feels silky and it has a sleek look. It even has a distinctive logo, it looks foreign with a magical sensation. Everyone is raving about the card.

You’ve collected some decent business cards as usual but you put them where you keep all of the other cards???  Let’s say you are looking for a day care facility for your kids. You come across cards from some of the people you met at the social.

All of the cards basically look alive, you look at the fancy one it looks good but it’s playing the same old song. A “me me me “card. Who cares you‘ve been in business for over 50 years…

They are also 50 year old fools too…

All of them said the same thing just packaged differently.

How do you determine which one to call on?

Business Card #2

Now you come across a card that wasn’t fancy in style. The front has the


•    Person’s name

•    Telephone number

•    Business Name

•    A picture of them or hot button image

•    At the bottom they stated a short  effective message that sparks your attention

•    Then an “over”  arrow

Once you turn over the business card it has a statement that answers a concern you have with many of the day care center. (hot buttons)

1.    Your kids don’t spend idle at ABC Day Care Services they learn something every minute of every day

2.    Are you concern for your child’s safety; we provide TV monitoring services you can view from the privacy of your own home

3.    Want to know what your son will have for breakfast, lunch, and dinner view of menu at www yourchildeat’s healthyhere.

“Over on the back also has a website for more info on what’s important to you that there center offers."

Which service are you going to investigate and more then likely choose? What does your marketing message say?

Set yourself ahead of your challengers with an Effective Business Card Message and watch your competitors fall like dominoes.





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By: Deborah Pretty

About the Author:

Boost-Home-Business.com home biz blog offers painlessly simple tips for home business owners of any kind.

We have over 25 years of experience as entrepreneurs and wanted to share easy over-looked strategies that we’ve used with success.

Be sure to check our website frequently we add info often.



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A Profitable 2009? Focus on Building Your Income not Business Fundamentals

Friday, January 9th, 2009
The Importance of Income

If you had money to invest in a stock, would you invest in a stock that had no income? Even if it had a great management team, stellar marketing team, solid sales team and incredible systems in place, you wouldn’t invest in it if it didn’t have income.

Some people may not know how to build a great business. Perhaps they can’t structure solid business models. These same people may know how to build online income well. We shouldn’t minimize the value of that.

The late Mary Kay started by buying wholesale cosmetics. She then turned around and sold those cosmetics to women. She turned it into a business. Mary Kay was worth over one billion dollars at the time of her death.

Colonel Sanders had to close his original restaurant because the state was building an interstate that ran through it. The government gave him a small check as a result. Colonel Sanders didn’t just sit still. He took his chicken recipe to restaurants all over the country. After over 1,000 rejections, he finally found a partner and Kentucky Fried Chicken was formed. He wanted to generate income from that chicken recipe and it became a massively successful business.

Think about eBay. There are thousands of people that started selling things on eBay just to make some extra money. Many individuals started selling there as a part-time gig and did so well that they were able to turn it into a solid business. And today, many people support themselves that way.









Business and Income Go Hand-in-Hand

I’m not saying that you shouldn’t build a business, it’s just we can get distracted by the smaller tasks involved in the process. You need to also focus on generating income; if you have income, your business is viable.

Think about the dot-com boom and bust. Just about all those companies had business plans. Essentially all of them had management teams, marketing teams, sales teams and systems in place. There were billions of dollars in venture capital money invested in the companies. Even so, just about all those businesses went under.

Webvan couldn’t make any money delivering groceries to people’s doorsteps. Likewise, the original pets.com and furniture.com couldn’t generate income. Many of these companies received venture capital money. They had great business structures but they didn’t have income. Without income streams, these companies completely disappeared.

Don’t get me wrong; you need to build a business. Income generation is just so critical; if you are skilled in that area, you’ll have a much easier path to success. If you know how to make money and get that income stream in place, you can then hire someone to turn that income into an actual business.

Don’t get buried under the idea that you must have certain things in place before you can start making money.

In most cases, if you can generate the income, you have a great opportunity to turn that into a business. It’s not true 100% of the time. There may be instances where that income stream doesn’t have what it takes to make a solid business; however, most of the time, you can make a business if you have income generation.

Get to Making Money

When you’re building a business, it’s easy to get swamped and not have results. You can do all these monotonous tasks but not generate any money. You’re constantly in motion and you are exhausted but you don’t have monetary results.

Just get to it. Simply, get to the making money part. Think about Apple. The iPod wasn’t a business when it started. It was supposed to be a new income stream for Apple. Instead, it turned into an entire business of its own, simply because it became so huge.

Give it a try. Pursue some kind of income generation. Don’t get bogged down with building your business. Hire someone to help you build the business once you have the income in place.

We all have different talents. Some people just aren’t that skilled in the business-building area. Others aren’t terribly skilled in the income-building area. Perhaps you can structure your business but you need to bring in some people to generate income. Conversely, you may be excellent at generating income but need help in the business-building arena.

Multiple Paths to Business Success

There is no one specific path to business success. We get so caught up in the right and wrong way of doing things. Instead, we need to realize that there are multiple paths to success.

Again, it’s important to build a business but not to throw that by the wayside altogether. Your business’s growth is important. It’s fine to create cash flow first. Don’t postpone income generation.

Essentially, you need to both build a business and generate income. The best-performing companies and stocks are those that have great income and first-rate management. This means they have superior people running and growing the business. 

Use Income to Get Building Help

If you feel as if you’re stuck when it comes to building your business, don’t feel guilty about pursuing income. It’s absolutely fine to chase the dollar initially. You may try many things that do not work. Then suddenly you may strike something that works, and you’ll begin to generate cash flow.

At this point, you see that it can turn into something bigger and better. You can then either build it up yourself to turn it into a business, or use the income you generated to hire people to build the business. Once you have income streams in place, seek out business builders to help you create the structure and long-term plan for your company. You don’t have to do it all on your own. 

Determine Your Website’s Earning Ability

Every website has earning ability. Various types of people from all over the world want to generate income from their websites.

You’ll see that every website has three different things that basically determine its capacity and capability to generate income.

The three things are:

1. Core offering

2. Asset build

3. Equity build

The core offering is what the website has to offer the public. Think about this in terms of your business website. What problems are you solving? What solutions are you providing? Who is your particular market? What is your offering’s price point? What other offers have you packed into your sales process? This is essential; you must have a strong core offering.

Asset build and equity build are all about the ability to grow both the website’s assets and equity position. As you work through the document, have fun with it.

For many of you, it will be a bit of a rude awakening. You’ll see all the different ways you can generate income from your website. These are tangible things that you can begin doing immediately to make money.

For some of you, it may be a refresher or a reminder. It can give you a little nudge of encouragement. You’ll see that there are a lot of things that you are already doing, and maybe some extra things that you can begin doing now.

While this isn’t designed to be the definitive document on how to generate income, it serves as a great jumpstart to your process. Add your own ideas to the sheet. By all means, expand on it. You’ll find great value as you actually use it.

Remember, you need both a solid business and income. It doesn’t matter if you build the business first or start generating income first. There isn’t necessarily a right or wrong way to do it.

Make your own path; just get started down the road to success!



By: mrmisuccess@gmail.com

About the Author:

This is not a “get rich quick scheme” where you are promised a life of leisure on the beach while native girls bring pina coladas with little umbrellas to you while you do nothing.

This doesn’t require you be a computer expert, have a background in business or know anything about selling. And yet…

This article just might be the gateway to a new future for you and for your family.

Visit http://www.internetmademoney.com for more details.



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Do You Buy a Business or Find Another Job if You Have Been Laid Off?

Friday, January 9th, 2009
You have been working for someone for your entire life and all of a sudden your employer is in financial difficulty and you receive a severance package.  There are lots of people competing with you to look for a job but you cannot find one, what do you do? What about starting your business.  You can start from scratch or you can buy a business.

 

It is difficult to get used to the idea that you will not receive a pay check every week but if you try hard and are successful, you will never want to work for anyone again. 

You need to decide what are your strengths and what you are good at.  If you are good at sales, stick with a business which will utilize your skills.  Determine how much is your buget then start to look at all your business contacts and determine if you can sell them a service or a product.  Getting a person who already knows you is much easier then getting a new customer from scratch.

 

Determine if you are going to start a business, find someone else to work with you or buy a business. 

 

There is no central listing of businesses for sale.  As a result, investors must be proactive.  The owners of many companies contemplate about selling their business for a long period of time.  Many are the founders and are emotionally attached to their business therefore it is difficult for them to sell the business if there is no succession plan. 

 

You should contact all the business brokers in your area.  If the business broker gets a new listing, he will mention it to the last person he spoke to.  If you registered with a broker 6 months ago, how does he/she know you are still looking for a business?  If the business broker spoke to an investor yesterday, he/she knows that they are active in the market looking for a business. The business broker wants to sell his listing as soon as possible to a qualified investor.  If he qualified you yesterday, he does not have to go through his Rolodex to see who is in the market looking for a business and determine if their investment criteria has changed etc.  Brokers will often mention the most recent listings to the most recent buyers they spoke to.  As a result, you need to continue to follow up with the business brokers on a regular basis. 

 

You cannot rely on only one method to find a business for sale since there is no central listing for businesses for sale. You may miss out on lots of opportunities and will never know that.  Continue to monitor new businesses for sale . If you do not know exactly what you want, describe general items but be specific on the size of the business, the purchase price etc of the company and be very specific on the types of businesses that you do not want.  The more information that you provide, the greater the chance that a seller of a business will know what you are looking for and will contact you.  Many people do not know what they want to buy however you can describe what you do not want to include and this will be helpful.  You also have to decide do you want to buy a franchise or non franchise business.

 

Once you find the business then you need to know what questions you need to ask..  Make sure you ask all your questions prior to buying the business. Once you own the business, there is no one to task anymore so take your time and make sure that you have made the right decision that you will not regret.

 



By: Gary Landa

About the Author:

President The Business Place



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Boost Your Business With Personalized Stationery

Friday, January 9th, 2009
One of the most important considerations that you have when running a business is making sure that your business is recognizable to both potential and current customers. It is of prime importance to make it as easy as possible for people who might be interested in your business to find and contact you. Personalized stationery is also useful for supplying current customers with the necessary information to keep them coming back whenever they need your business services again. One easy way for you to do this is to make use of personalized stationary for your business. Not only will it help to keep your business name and contact information fresh in the minds of customers, but it can also be a simple way to add another touch of professionalism to your business correspondence.

There are a number of stationery items that you can have personalized for your business, ranging from standard business letterheads to less common items such as cards and memo pads. Many businesses will choose to use personalized stationery as their primary letterhead for all of their correspondence, using matching envelopes to provide a uniform presentation to the letters that they send to customers and business partners. Personalized stationery can be used to cover a number of your business needs.

As far as a standard business letterhead goes, you might choose to have personalized embossed border stationery to give all of your business correspondence a more impressive look that will catch the eyes of those who receive it. If you do not want to use embossed stationery, you might instead choose a more standard handcraft vellum paper. This is popular with many businesses because it is suitable for use with printers, typewriters, and ink. Either option will give you a professional-looking paper stock that is personalized for use by your business so that any recipient will have an easy reference as to how they can get in touch with you.

To go along with personalized stationery, personalized envelopes can not only give your business a professional look but can also make sending off your correspondence much easier. Instead of having to place a return address on your envelopes individually or using address label stickers, you can use personalized designer self-sealing envelopes that are pre-printed with your business return address. Many of these envelopes are security-lined by default, meaning that you will not have to worry about private correspondence being read through the envelope because the interiors are printed with designs to prevent the contents from being viewed. If you need to send larger mailings, personalized business mailers can be purchased as well to protect larger documents while making sure that your mailings get noticed.

These personalized stationery pieces do not have to be limited to use by only your business, of course; personalized memo pads with your business name on them can be given to customers and clients as a form of advertising. When they use the memos to write things down for others, the name of your business will be passed along with the information. This will create a small familiarity with your business even for people who do not know what your business does; if they later have need of your services, the name of your business will be instantly recognizable to them as they browse through directory listings. This will put you a step ahead of your competition when they are trying to find someone to call, since they will at least have heard of you even if they do not remember exactly where.

Personalized business stationery can also be used when your business is hosting events as well. Hand bordered embossed cards can be used to send out invitations to VIP’s or customers, while printed business thank-you cards can give you a quick yet professional means of expressing gratitude toward donors and vendors. If the events that you host are formal, you might even use personalized place cards to designate assigned seating while still bearing the name of your business. Many sellers of personalized stationery will also offer custom napkins and placemats with your business information on it if your events include dinners or if there will be food service involved.

The professionalism that is shown by having personalized stationery for your business can help to build confidence in both your business and your products or services, leading you to increase your customer base. It can put you miles ahead of competitors that may have a slightly less professional image, and with this added consumer confidence you will be able to watch your business grow. Best of all, the cost of personalized stationery is low enough that it will never become a major budget concern. Few other things will be able to do so much for your business image while costing you so little.



By: Shawn Thomas

About the Author:

Shawn Thomas is a freelance writer who writes about small business marketing, and personal organization, often discussing a specific aspect of business and organization such as personalized stationery



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How To Monetize Your Traffic So You Get The Most Out Of It

Friday, January 9th, 2009

admin asked:




Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.

We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.

It is common knowledge that without traffic we have no business. Like any business, without any customers you don’t get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up an E-commerce site that doesn’t expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Making Money out of your Traffic

The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora’s Box of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called

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How To Generate Traffic Using Only Free Methods

Friday, January 9th, 2009

admin asked:




Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.

Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

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Internet Marketing Blog

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Using Google Adwords To Drive Laser Targeted Traffic

Friday, January 9th, 2009

admin asked:




The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.



Internet Marketing Blog

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How To Use A Tell A Friend Script To Drive Traffic Today

Friday, January 9th, 2009

admin asked:




More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box

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Why is My Business Card Ineffective?

Friday, January 9th, 2009
Have you been giving out your custom business cards but you do not seem to get a phone call? Did you spend a significant amount of money for business card printing only to find that no one really cares to look at them? Are you having difficulty giving out your custom business cards altogether? There are several ways why a business card can fail. This usually relates to you, the business card holder yourself, or the look and feel of your business card. Here we have collected several common reasons why people ignore your business cards, or throw them out altogether. Try to see where you got it wrong.

Poor Business card etiquette: The most common reason why business cards get thrown out is because of poor business card etiquette. Some people might not know it but there is more to giving business cards than just whipping it out and giving it to people like a flier. Give your business cards in good taste, and for a reason. When you encounter a possible business contact, be friendly and ask about them. Do not just give them your business card. Explore each others interests first, especially in business. If something comes up that is related to your field then it is a good time to introduce yourself as someone who wants to do business and give them your business card. This way you establish a real relationship with the color business card as the bridge.

Internationally, there are also some important business card etiquette reminders you should follow. In general, when you are giving your business cards, also ask if the receiver has his or her own business card at hand. This way it tells them that you care for making a contact and not marketing yourself. Also in some countries a specific gesture must be made to give business cards. In Japan for example, your business card is your honor. It is presented with both hands carefully, with a small bow to denote respect. Whipping out your full color business card and just casually handing it over is a sign of ill manners. Make sure that when you visit another country you know business card customs like this to prevent from appearing a rude or ignorant foreigner. Business card etiquette is just as important as the card itself so don’t forget about them.

Incomplete, Outdated or Dubious details Some people, on the rush to print business cards do not check the details and the fine print. A common reason why business cards fail is that the details contained in the business card is wrong. For example, if your company suddenly moves to a new location, or you suddenly changed phone or fax numbers your business card details are automatically invalid. When people attempt to contact you again, they will fail to reach you. People might think that your business card might be a bit dubious and throw it away. Even if it is only a little change, always update your business card design with new details and print business cards again for distribution. This ensures its integrity. Make sure that the pertinent contact details like the telephone number, mobile phone number, address, web page URL and email address are included with your name and title as you print your designs again. Stop being cute.

Uninspired Design If you used a simple business card template for your card design then that might be the reason why your business card is failing. Uninspired designs are a mark of laziness when it comes to business card printing. Your design must be eye-catching, easily noticeable and if possible have a picture of you, or an image if your business. This helps people remember you card based on its design. Plain business cards are hardly interesting and would probably end up in the trash.

Substandard material Lastly, try to print your business cards made with durable materials. Picking out the cheapest paper to print your business card is totally the wrong decision to make. People place business cards in different places like their wallets, drawers, handbags etc. Besides the usual wear and tear, accidents may happen and business cards can degrade or fade over time. If your business cards become shabby after only a short amount of time, some people might not consider contacting their owners. Always invest in the best material you can afford so that your business cards last well in the years.

Those are the reasons why your business card can fail. Sound familiar? If they do, then you have something t o improve upon before the next opportunity for giving your business cards. Keep a steady head and make those cards fly!

For comments and inquiries about the article visit: Custom Business Cards, Business Card Printing



By: Lynne Saarte

About the Author:

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and online strategies.



InternetMarketingCourse.com

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Lebanon: Many Businesses Plan to Expand, Despite Unrest

Friday, January 9th, 2009
BEIRUT, Lebanon, Feb. 6, 2008 (IPS/GIN) — The year 2008 has already been grim for most Lebanese businesses: Struggles with the nation’s permanent protest movement, security problems, a brief war in a Palestinian refugee camp and sporadic bombings have brought the nation to its knees.

Most recently a bomb tore through the bustling Chevrolet area on the outskirts of Beirut on Jan. 25, killing Captain Wissam Eid from the Internal Security Forces.

As the political situation tips further in the direction of widespread insecurity, however, Lebanese businesses around the country are clinging to the motto, “the show must go on.” Expansion seems to be the word on the street in Beirut, no matter what the uncertain future may hold.

ABC, a major department store and mall with seven outlets, two main flagship stores and a staff of more than 1,000 is currently revamping one of its main branches in Dbayeh.

"In March, we are also launching a new section extending over an entire floor of 8,000 square meters dedicated to children, dubbed Kidsville. It will also include a 500 square meter playground, an array of kids’ accessories and a coffee shop, La Mie Dorée," said Robert Fadel, ABC’s general manager. A second big store in the Ashrafieh suburb of Beirut is adding an extension for a playground that will fill an expanse of 800 square meters.

The Johnny R. Saade group is also jumping on the expansion bandwagon. Its travel and tourism arm, Wild Discovery, will be setting up shop in Kaslik in northeast Lebanon in a few months.

"We decided to push forward with the opening of new branches in Lebanon despite the prevailing situation, following the simple strategy that one has to invest and position oneself in times of relative crisis to prepare for the inevitable economic and political recovery that can be foreseen," said Sandro Saade, one of company’s owners.

"This opening is also justified by a strategic objective to cover the northern Beirut area, where there is a demand for high-quality travel services."

The company’s real estate arm boasts a $30 million residential project sprawling over 18,000 square meters in one of Beirut’s posh suburbs. In addition, the group is developing a winery in Bekaa Valley, near the villages of Kefraya and Tell-Denoub, covering a 50-hectare swath of land. The project is estimated at $25 million and will employ 50 people, excluding seasonal workers.

"The Lebanon venture will also integrate two other complementary projects, namely a wine museum and a boutique hotel, or ‘hôtel de charme’” with 30 to 35 rooms, said Karim Saade, another company owner.

It is not just big names that are taking a leap of faith into the murky Lebanese waters.

Nehme Lebbos, founder of Iloubnan, a news portal for Lebanon, left his home country in 1991 and worked as an IT consultant for 12 years in France before coming back.

"I wanted to come back ever since I left. I started IIoubnan in March 2005 with the help of my wife, a French journalist,” Lebbos said. “It is a Web magazine dovetailed with an e-commerce wing."

The young entrepreneur has poured all his savings into this venture, relying on a bank loan, as well. The company’s recent success has allowed for an increase in operations, with four journalists employed on a full-time basis and a network of 20 freelance journalists around the world.

A shared vision of Lebanon seems to cement together the diverse business figures. "Lebanon is our homeland and we believe in our country," Fadel said. On the other hand, Lebbos is conscious of the risks he might incur but is nonetheless determined to promote change in his home country.

Although most companies are investing in Lebanon, many have also looked to taking their business abroad. ABC will be opening in Jordan in March. "The company will bring to the Jordanian market a spirit of Lebanon, and aims at becoming a leading and trendy shopping destination," Fadel said.

Similarly, the Saade brothers are relying on an international network of agencies for their tourism activity as well as launching a new winery in neighboring Syria. The group is trying to counter the negative business environment by highlighting the quality of its services. And so Wild Discovery is investing in an in-house sales training program expected to enhance its team’s knowledge and technical skills.

For most entrepreneurs, the essential rationale linking their projects is endorsing Lebanon as a brand in the region. Lebbos believes that this cannot be done without the help of young Lebanese people. "They need to travel, study abroad, graduate and experience foreign countries," he said, and "then come back and invest in Lebanon."



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